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Android — Provinz tanzt aus der Reihe

 

Android —
Provinz tanzt aus der Reihe

Social Campaign

 
 
 

We partnered with German indie band Provinz to dismantle one of Europe's most rigid traditions: the Waltz. Grounded in the idea "Tanz aus der Reihe" (Dance Out of Line), the campaign leverages Android’s AI-driven Gemini features to transform Provinz’s hit track "Walzer" into a cultural collision.

 
 
 
 

Created natively for a digital-first generation, a series of short films reinterprets traditional heritage through modern moshpits, raves, and genuine personal moments—proving that when technology meets human creativity, tradition doesn't just evolve, it breaks free.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Agency:
AKQA

Published:
2025

My role:
Executive Creative Director