Women's football is on the rise. But it‘s still light years away from having the same opportunities, visibility and equality in the sport as men have.

FC Viktoria Berlin wants to change the game. And so is BRLO — a craft beer brewery from Berlin and sponsor of Viktoria Berlin. Together, they are on a mission to break down stereotypes, create more diversity and empower women. To celebrate the cup victory and league championship BRLO created a very special beer: The Viva Viktoria Victory Beer

The celebratory collector's edition of 5.000 cans brought all 25 players onto the cans. Each can shows what they stand for together: For more diversity on the pitch. For more equal rights on the ball. For more female players in the spotlight. For more women on beer cans.

BRLO surprised the team with the beer after their last game of the season. The team loved it, same as their fans who celebrated Viktoria‘s great season together.

The beers went on sale online and in selected Berlin stores. And while the Viva Viktoria Victory beer will not change the world of football, it’s another step to equality and visibility. To that we say - cheers!

Agency:
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My Role:
Creative Direction, Design, Photography