Visa—
Always In Your Corner
Brand campaign
Visa has championed women’s football since 2007, consistently supporting its progress through small, meaningful steps. The 2025 WEURO campaign builds on this platform to strengthen brand preference and drive payment volumes across 16 European markets, including the UK, Germany, Switzerland, Spain and Poland.
The film subtly challenges the stereotype that football is a boys’ sport by introducing a brother and sister training together. The narrative then reveals that it is about the girl’s journey to becoming a professional footballer, empowered by her family’s unwavering support, all without making gender the focal point or drawing comparisons.
15”
6”
