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Nike — Trash Talk

Nike
Catch The Flash

 

Nike
Trash Talk

The Nike+ Challenge Men vs. Women was all about beating the other gender on the running track. We took this spirit to the web.

 

We connected a Nike+ trash talk banner on a website for women with one on a website for men. Thus, we created a direct communication channel, that gave the adversarial sexes a chance to talk things out or just verbally beat the crap out of each other.

 
 
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Agency:
Jung von Matt/NECKAR

Published:
2009

My Role:
Art Director