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nike_humancountdown.jpg

Nike — The Human Countdown

Nike
Catch The Flash

 

Nike
The Human Countdown

 

Watch film:

The Nike Human Race is a 10k run, which took place simultaneously in various major cities around the world. In Berlin the race took place in line with the Festival of Lights as the spectacular closing act.

To raise awareness for the Human Race and to recruit participants we developed a spectacular light installation: the human countdown. It was projected onto the Berlin Stadthaus, one of the most significant buildings in the city. The numbers on the shirts of various runners displayed the remaining time to the start of the race.

 
 

Agency:
Jung von Matt/NECKAR

Published:
2009

My Role:
Art Director