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INTERSPORT — I run VR you

INTERSPORT
I run VR you

 

Intersport
I run VR you

I run VR you
 

"I run VR you" let a paraplegic ex-runner run again through the use of virtual reality.

The idea behind „I run VR you“ turns the motto of Red Bull's worldwide charity run "Wings for life" into reality: Running for those who can't.
"I run VR you" gave Michael Wiese, a paraplegic ex-runner, the opportunity to run again as if he was on the track himself, thanks to a 360° live feed broadcasting on to a pair of VR goggles.

 

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Agency:
Jung von Matt/SPORTS

Published:
2017

My Role:
Executive Creative Director