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Google — Urban Escape Plan

 

Google
Urban Escape Plan

As competitors entered the online mapping market, we created a hyper-localized campaign for Google Maps to remain top of mind in the German market.

After a long, harsh winter, the Urban Escape Plan helped German urbanites in summer 2014 to escape the concrete jungle by discovering the green spaces within it with this. It worked with a very simple mechanism: A single click or touch located the user and gave him a route to a nearby hidden treasure, curated by influential bloggers, instagramers and photographers from all over Germany.

Watch Casefilm:

 

The online platform

Google.de homepage promotion (HPP)

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Localized Out-Of-Home townfences and billboards all over Berlin

Hyperlocal Youtube Masthead banners

More Information: think with Google

 

Agency:
HEIMAT, Berlin

Published:
2014

My Role:
Creative Director