The big billboard shoot down
Watch Case Film:
During the 2015 UEFA Champions League Final Weekend in Berlin adidas installed a giant 600m2 blow-up, covered it with 5,3 tons of plaster and invited their fans to test their new boots by shooting balls at the wall to tear it down.
Every shot made a difference breaking down the plaster bit by bit and slowly exposing the adidas football billboard behind.
After 5,5 hours and over 24.000 shots later, the billboard was revealed, seeding the new adidas football campaign motto: #bethedifference. Over 900.000 people saw the blow-up in the center of Berlin, with coverage of the action gathering more than 2.9 million media contacts.